CONSULTANT | M+R Strategic Services, New York, NY Nov 2007 – Present
Manage client team to create and implement effective Internet campaigns for progressive non-profit clients
Manage technology needed to set up and manage online communications
Manage online paid marketing campaigns; o Implement marketing initiatives (cross promotions, earned media, blog outreach, etc.)
Draft press releases, action alerts, fundraising appeals, and other creative materials
Run queries and create monthly client reports to track email
messaging, advocacy campaigns, membership recruitment, and return on
investment
Draft memos on campaign results
o Run client meetings and implement action items
ONLINE CONTENT SPECIALIST | Lambda Legal, New York, NY May 2005 – Nov. 2007
Create all original content on website including homepage
features, breaking news, profiles of clients and the creation of
community education campaigns
Manage and produce monthly electronic newsletter that reaches
42,000 readers
o Manage links and cross-promotions with other sites; enhance mission
and brand identity through blogs and various Web 2.0 entities
Optimize content for search engines and provide monthly
statistical analysis, web usage reports and recommendations on new
content creation
FREELANCE JOURNALIST | Seattle, WA/New York, NY Aug. 2001 – Aug. 2005
Regular contributor to Seattle magazine, Seattle Bride, the Seattle
Weekly and Northwest Home + Garden magazine. My writing has also been
featured in the Village Voice, AsianAvenue.com,
threeimaginarygirls.com, The Inside Track and others. Actively wrote
and campaigned for ethnically diverse stories.
SKILLS
Microsoft Suite; basic HTML; Content Management Systems (GetActive,
Convio, DDC); Adobe Photoshop and Acrobat; Associated Press Stylebook;
Lexis Nexis; Bacon’s Media Source; FileMaker Pro. Highly
proficient in using the Internet for research. Fluent in Cantonese.
EDUCATION
University of Washington
Seattle, Washington 2003
B.A., Journalism; Dean’s List.